Digital Menu Boards — Famous Wok
Famous Wok — parent of Kung Pao Wok, Sizzling Wok, and Flaming Wok — replaced static menus with E Display digital menu boards across their franchise network. Head office in Richmond, BC now pushes promotions, seasonal items, and combo updates to every location instantly, keeping the brand consistent across two countries.
Client profile
- Client
- Famous Wok
- Industry
- Quick Serve Restaurant
- Head Office
- Richmond, BC, Canada
- Operations
- United States & Canada
- Solution
- Digital Menu Boards
About the client
The Famous Wok family of restaurant brands — Kung Pao Wok, Sizzling Wok and Flaming Wok — operates a franchise network across the US and Canada. Many locations rank #1 in food court sales performance with annual sales exceeding $1,000,000, offering fast, fresh, authentic Chinese cuisine including signature combos like Sesame Chicken and BBQ Chicken.
The challenge
- Static menu boards couldn't display the full menu without looking cluttered.
- Static displays looked uninteresting and added little customer appeal.
- Reprinting menus and promotional material year-round was becoming unsustainable.
- Price changes were being delayed by the long turn-around and high cost of reprinting.
The solution
Famous Wok launched its digital signage network at two flagship locations — Toronto Premium Outlets (Halton Hills, ON) and Park Place (Lethbridge, AB) — as a pilot before wider rollout. E Display deployed five HD commercial-grade 47" displays, landscape-mounted to match the existing menu layouts and networked to media player PCs. As a fully-managed service, E Display uses its Signage-as-a-Service platform to publish flash promotions, product info and full menus, with multiple menu layouts supporting different products, prices and daypart promotions.
The results
- Increased sales by profiling high-profit items with high-def promotions.
- Instantaneous content and pricing updates.
- Eliminated printing, shipping, and related costs of static menus.
- Lower long-term cost of ownership than static menu boards.
- Faster rollout of new programs and promotions.
- Pain-free central management of menus across the network.
- Reduced perceived wait time and improved customer engagement.
- Easy compliance with calorie-display regulations.
The outcome
After strong results at the pilot locations, Famous Wok expanded the E Display digital menu solution to Guildford Mall (Surrey, BC), East Gate Square Mall (Hamilton, ON) and Las Vegas Premium Outlets (Las Vegas, US) — with a seamless, integrated brand look across every store.
Ready for results like these?
Talk to our team about a custom E Display digital signage rollout for your business.
