Digital Menu Boards — Big Orange
Big Orange, a rapidly expanding healthy-drinks franchise headquartered in Vancouver, BC, rolled out E Display digital menu boards across its Canadian and US locations. Menus refresh automatically by daypart, promotions launch chain-wide in minutes, and every franchisee stays visually on-brand from a single cloud dashboard.
Client profile
- Client
- Big Orange
- Industry
- Fast Food
- Head Office
- Vancouver, BC
- Operations
- Canada & US
- Solution
- Digital Menu Boards
About the client
Big Orange is a proven, innovative, and rapidly expanding franchise chain offering healthy drinks. First launched in 1996 at Metrotown Mall in Burnaby, BC, the brand now operates stores across Greater Vancouver, Victoria, the United States, and Malaysia — with a growing menu of fresh-fruit bubble teas, milk teas, ice-cream teas, waffles and desserts.
The challenge
- Traditional static menu boards were unappealing and didn't attract customer attention.
- In-store environments felt static and stale, hurting the customer experience.
- Franchisees couldn't promote the full menu due to limited board space.
- There was no way to run specials or promotions on the menu board.
- Ongoing costs of reprinting menus and promotional material were unsustainable.
The solution
Big Orange awarded the digital menu board contract to E Display, starting with its Cambridge Centre location in Ontario. E Display installed four commercial-grade 47" LG HD displays, landscape-mounted with commercial mounts and networked to media player PCs running the E Display SaaS (Signage-as-a-Service) platform. Big Orange opted for fully-managed service, with E Display handling menu redesign, motion graphics, 24/7 monitoring, real-time content changes and hardware warranty coordination.
The results
- Improved sales with attractive, inviting dynamic content.
- Faster content and price updates across the network.
- Central management of menus across all locations.
- Enhanced brand image and improved customer experience.
- Reduced perceived wait time for customers.
- Greater visibility of hot deals and higher conversion rates.
- Easy compliance with nutritional-information display laws.
The outcome
Based on the positive results at Cambridge, Ontario, Big Orange is rolling out E Display digital menu boards across its stores throughout the United States and Canada.
Ready for results like these?
Talk to our team about a custom E Display digital signage rollout for your business.
