Until recently Digital Signage was a viable option only for large businesses but with the LCD/plasma revolution and the advent of other affordable technologies now it’s viable for any business to benefit from it. The cost of digital signage can rival the printing costs of static posters over the course of time. Typically, businesses that have measured before and after performance have found a 2.5% or greater increase in sales. For example,
- A small business generating $500,000 in sales per year could expect to increase sales by $12,500 annually
- With a 50% Cost of Goods Sold margin and a $2,000 product cost for one unit, the payback could be as little as 4 months.